Caroline Vassiliades

Caroline Vassiliades

Caroline Vassiliades

Crafting Meaningful Experiences for Mission-Driven Brands
Crafting Meaningful Experiences
for Mission-Driven Brands
Crafting Meaningful Experiences for
Mission-Driven Brands

User Experience Strategy

User Experience Design

Brand Experience

Hey there! Nice to see you. Glad you're here.

Here's the gist! I blend design and strategy to create digital and physical experiences that help mission-driven brands connect with the people they want to serve.

20+

content, experiential, and digital experiences

digital and physical experiences

12

years designing and producing experiences

years in tech, design, and production

6

unique products launched from concept to beta

products launched, concept to MVP

10

industries ranging from nonprofit to social media

industries from nonprofit to media

22+

unique clients across these 10 industries

clients across these 10 industries

Designing

Designing

Designing

Currently at Pantone. Sometimes community platforms. Previously Capital One, Kin + Carta, and startups like Trove Collective, Cadenza, and more.

Producing

Producing

Producing

Prior to the digital world, I produced commercials, social media content, and installations at agencies like Goodby Silverstein & Partners, Droga5, and Deutsch.

I produce branded content for a variety of brands on as needed basis.

Connecting

Connecting

Connecting

I host an event + podcast series called Stories On that hosts vulnerable stories on one topic a month.

You can also find me at the animal shelter trying to light up a pup's day, or getting vertical in yoga.

What I do

What I do

What I do

Digital & Physical Experiences
Digital & Physical Experiences
Digital & Physical Experiences

Whether its an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution taking the user's needs into mind every step of the way.

Whether its an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution taking the user's needs into mind every step of the way.

Whether its an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution taking the user's needs into mind every step of the way.

Community Engagement &
Design
Community Engagement & Design

Together, we'll craft authentic outreach strategies that connect your work with the people who need it most in an authentic way. From there, we build and manage an ongoing experience for your community that is meaningful for both the future of the product / brand and the community themselves.

Together, we'll craft authentic outreach strategies that connect your work with the people who need it most in an authentic way. From there, we build and manage an ongoing experience for your community that is meaningful for both the future of the product / brand and the community themselves.

Together, we'll craft authentic outreach strategies that connect your work with the people who need it most in an authentic way. From there, we build and manage an ongoing experience for your community that is meaningful for both the future of the product / brand and the community themselves.

Strategy & Innovation
Strategy & Innovation
Strategy & Innovation

I'm your creative partner! Here to help you dream up and develop new product and programming ideas that deepen engagement and expand your community.

I'm your creative partner! Here to help you dream up and develop new product and programming ideas that deepen engagement and expand your community.

I'm your creative partner! Here to help you dream up and develop new product and programming ideas that deepen engagement and expand your community.

Explore past work

Don't be shy!
Don't be shy!

Explore past work

Don't be shy!